BALTIMORE — Dwayne “The Rock” Johnson and Under Armour are parting ways after a nearly 10-year partnership, a spokesperson for the company confirmed.

Johnson, a WWE wrestler turned actor, launched “Project Rock” in 2017, a brand that included sportswear, sneakers and other accessories.

“After an impressive 10-year run, Under Armour and Dwayne Johnson are bringing our partnership to a natural conclusion. As we sharpen our focus and strengthen our core business, we’re creating a more unified expression in our train category,” a spokesperson for Under Armour said in a statement Friday. “We’re incredibly grateful to DJ and his entire team for their partnership, friendship, and everything we’ve built together over the past decade. We wish him and his team nothing but continued success.”

Under Armour was founded by University of Maryland alumnus Kevin Plank. Its five-story, 280,000-square-foot global headquarters is located at Sparrows Point on the Baltimore Peninsula.

The company recently closed its flagship office in Portland, Oregon, and in May, it reported fourth-quarter revenue was down 1% from the same period last year, while full-year revenue fell 4%. Meanwhile, the firm has seen improvement internationally, in which fourth-quarter revenue rose 10%.

Johnson’s representatives did not immediately respond to a request for comment.

Under Armour will continue to distribute Project Rock through October, and then it is unclear if Johnson will continue the brand elsewhere.

In an interview with Sports Illustrated, Johnson said the split is “a natural evolution as well as a new direction.”

“With Project Rock, or just like life itself — everything must evolve. And in order to evolve, we must move in new and exciting directions,” he said.

©2026 Baltimore Sun. Visit baltimoresun.com. Distributed by Tribune Content Agency, LLC.