PHILADELPHIA — Joseph LaForte was once the charismatic head of Par Funding, a Philadelphia-based lending firm that collapsed in spectacular fashion as prosecutors said he misled investors to the tune of $400 million and resorted to brutish loan shark tactics to collect on unpaid debts.

Now, despite the fact that LaForte pleaded guilty to racketeering and wire fraud charges, a website has been set up to lobby President Donald Trump to free him from a 15 1/2 -year prison sentence — part of a campaign that describes LaForte's prosecution as a "witch hunt."

"Stand Up for What's Right, Free Joe LaForte," says a scrolling banner on the website, FreeJoeLaForte.com. The site's homepage also prominently features several images of Trump and says the goal is to "fight for [LaForte's] presidential pardon through activism and exposing the truth."

Websites dedicated to overturning convictions are not unusual. But the existence of the LaForte campaign comes as Trump, in his second term, has shown a willingness to grant clemency to political allies or people he believes have been unfairly prosecuted — including those convicted of fraud. And well-connected lobbyists and lawyers have reportedly started charging defendants eye-watering sums for promises of presidential relief.

LaForte does not have an official clemency application pending with the Office of the Pardon Attorney, according to that agency's website. But the LaForte website is clear about its intent to lobby Trump for freedom.

How the campaign came together — and whether LaForte has a role in it — is something of a mystery.

LaForte's lawyer in his criminal case, Joseph Corazzo, said he didn't know of the site until he was contacted by The Philadelphia Inquirer and said he's had no role in any potential efforts to seek clemency from Trump for LaForte.

LaForte, meanwhile, is incarcerated at a federal prison in Fort Dix, N.J., and is not scheduled to be released until 2035.

Unidentified creators

The LaForte website, FreeJoeLaForte.com, does not say who owns or runs it. And phone messages and emails left through its contact pages in recent weeks went unanswered.

One of the calls was directed to a number associated with John Sirmans, of Fanwood, N.J. And Sirmans' name is listed as an author on dozens of PDFs that were published on the LaForte site.

It is not clear how or if Sirmans and LaForte know each other, and Sirmans did not respond to requests for comment.

PDFs on the site list another author as "Lisa Mac." LaForte's wife, Lisa McElhone, was sentenced to one day in federal custody for her role in the Par Funding scandal, and the Justice Department said LaForte sometimes used the alias "Joe Mack" while working at Par Funding.

Attempts to reach McElhone — including by visiting Lacquer Lounge, the nail salon she owns in Old City — were unsuccessful.

Meanwhile, a petition on change.org — which urges people to visit FreeJoeLaForte.com — is even more forceful its views on LaForte's case, calling his imprisonment "unlawful" and saying he is "an innocent man targeted by a weaponized justice system that bends to partisan agendas."

But the creator of the petition, which has 40 verified signatures, is listed only as "Truth Seeker," and attempts to reach that person through change.org were unsuccessful.

Extensive coverage

One of the more prominent sections on LaForte's website, meanwhile, is a list of more than a dozen news articles written by Milton Allimadi, a New York-based journalist who runs an outlet called Black Star News.

On LaForte's site, Allimadi's stories are labeled as being part of a series "dedicated to exposing the truth and corruption involved in the wrongful persecution of Joseph LaForte."

Allimadi said via email that he did now know who started FreeJoeLaForte.com or how the Black Star News articles ended up being highlighted there.

He said he learned of LaForte's case after speaking with the father of an inmate housed alongside LaForte. He declined to identify the person.

Allimadi said he wrote about LaForte for Black Star News because the Par Funding founder's story had "many interesting angles." He said he's never spoken to anyone associated with FreeJoeLaForte.com and was not paid by anyone connected to the site for writing or publishing his articles.

Still, he said, he didn't mind having his work promoted by LaForte's site because that had already led to what he said was a modest but noticeable uptick in traffic and donations to Black Star News.

"Our site's major support comes from readers who donate ... and some of his supporters who read and like the articles also definitely contributed, because there was a little spike," Allimadi said.

Another case that Allimadi covered extensively in recent months led to a sizable legal judgment against him.

Last month, a jury in Michigan awarded more than $12 million to a doctor who said Allimadi and Black Star News targeted him with a "relentless, vindictive, and malicious online smear campaign" centering on allegations of domestic abuse and sexual assault of his ex-wife.

Allimadi said his journalism was solid, and he is trying to get the verdict thrown out.

As for LaForte, Allimadi said his coverage included references to LaForte's history of criminal convictions, and he said it was "clear from [LaForte's] background that he's no saint."

But Allimadi said he also explored angles that hadn't received much attention as Par Funding collapsed, including by raising questions about the conduct of the Securities and Exchange Commission and the court-appointed receiver in the case, which each contributed significantly to LaForte's downfall.

"I can see why [LaForte's supporters] would want to post such articles on their site," he said.

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Newsroom researcher Ryan W. Briggs contributed to this article.

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